Concept A
Roundel — CantonRoundel — Canton
Refined flag roundel
Evolves the current CF roundel. A cleaner blue canton with a single Liberty star floats over red/white stripes; the C and F monogram sits center. Reads clearly at 16px favicon size.
Design system
Tokens come from Open Props. Shells use a faint stone wash, not a grid. Cards keep the Coss panel with frost and a thin light border. Card shadows stay off so the photos stay loud. Corners use Open Props --radius-2.
--background
Open Props gray-0 off-white ground
--foreground
Open Props gray-12 high-contrast type
--accent-red
Open Props red-8 sparse accent
--accent-metal
Open Props stone-5 titanium
--border
Thin light edge
Default is light. Dark stays a later toggle and does not change the shipped ground.
Logo concepts
Six brand-mark directions. Each keeps the CF monogram and a sparse red tick on machined metal.
Concept A
Roundel — CantonRoundel — Canton
Refined flag roundel
Evolves the current CF roundel. A cleaner blue canton with a single Liberty star floats over red/white stripes; the C and F monogram sits center. Reads clearly at 16px favicon size.
Concept B
Checkered LapCheckered Lap
Motorsport finish line
Two geometric C shapes lock together like a checkered flag flying at speed. The checkered strip on the trailing edge nods to motorsport and 'the finish line Americans are missing.' Strong, geometric, memorable.
Concept C
Vanishing PointVanishing Point
Open road to the horizon
A road recedes toward a horizon marked by a red and blue pair of flanking lines — literally the cars you can't reach 'over there.' Minimal, modern, and conceptually on-brand for a site about cross-border longing.
Concept D
Starfield ShieldStarfield Shield
Crest / emblem
A crest-style shield evoking import customs and certification stamps. The checked top band and centered star feel authoritative and governmental — good for a site that certifies import barriers.
Concept E
Mono GaugeMono Gauge
Speedometer needle + monogram
The CF monogram sits inside a speedometer dial — the needle pointing to the part of the gauge the country/world doesn't get. Industrial, instrument-panel feel that matches the 'black SUV showroom' direction.
Concept F
Mono Globe / StarMono Globe / Star
International horizon
Three horizontal latitude lines wrap a small star — the 'global market you can see but not enter.' Abstract, export/import vibe, works in a single accent color and tiny sizes. The most flexible lockup.
Catalog cards, pricing tiles, and login use this surface. Photos keep the better-ui 1px outline.
Use this for outbound article links so visitors can confirm before leaving Car Freedom.